The Trevor Project its second annual charitable giving campaign on Facebook. Esurance will raise awareness about Trevor’s newest campaign called “NTL,” text shorthand for “need to talk live.” NTL is about making it easy to ask for and to offer help when messaging with a friend and immediate support is needed. With just three simple letters, a person can let a friend know that they need to talk live, and the friend knows to connect right away, face-to-face or on the phone.
You can help support this potentially life-saving initiative by posting you Facebook profile picture to the NTL photo mosaic on Esurance’s Facebook page until August 1, 2012. Esurance will donate $5 for every photo uploaded, up to $50,000. The mosaic is shareable on Facebook, and a search tool enables visitors to look up their friends’ photos. They can also hover over a photo to enlarge it and see unique messages from other supporters.
“The Trevor Project is so excited to welcome Esurance as a National Corporate Partner for the second year in a row,” said Abbe Land, Executive Director and CEO. “We look forward to continuing our successful partnership with Esurance, encouraging people to text ‘NTL’ to a friend, family member or co-worker whenever they need to talk live.”