“The Black Tie Dinner Board is thrilled to honor JC Penney for their efforts in supporting the GLBT community,” said Black Tie Dinner Co-Chair Chris Kouvelis. “JC Penney leaders have an incredible vision for the future and are completely reinventing their stores to become a place where everyone feels welcomed and appreciated. As a company founded on the Golden Rule, JC Penney makes it a practice to treat all people with the respect they deserve.”
As part of its transformation efforts, JC Penney hired comedian and talk show host Ellen DeGeneres as their company spokesperson. A former JC Penney employee – one of her first jobs was working at a JC Penney store in Metairie, Louisiana – Ellen is helping to bring the JC Penney story to life through a unique partnership that combines her light-hearted humor with JC Penney’s shared sense of values.