“The
Black Tie Dinner Board is thrilled to honor JC Penney for their efforts
in supporting the GLBT community,” said Black Tie Dinner Co-Chair Chris
Kouvelis. “JC Penney leaders have an incredible vision for the future and
are completely reinventing their stores to become a place where
everyone feels welcomed and appreciated. As a company founded on the
Golden Rule, JC Penney makes it a practice to treat all people with the
respect they deserve.”
As
part of its transformation efforts, JC Penney hired comedian and talk
show host Ellen DeGeneres as their company spokesperson. A former JC Penney employee – one of her first jobs was working at a JC Penney
store in Metairie, Louisiana – Ellen is helping to bring the JC Penney
story to life through a unique partnership that combines her
light-hearted humor with JC Penney’s shared sense of values.
